Affiliates were asked “When selecting a merchant to promote, what are the top three factors that sway your decision?” for the 2013 Affiliate Summit AffStat Report.
Commission was most important with 62% of affiliates, followed by product or service relevancy at 54.40%.
The affiliate network or platform, brand awareness, and merchant reputation were also important factors.
Personally, the relevancy is most important to me. Commission is not a factor if the product or service doesn’t resonate with your audience.
More than sixteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2013 Affiliate Summit AffStat Report.
More details on AffStat at AffStat.com.