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Promoting an Affiliate Program

March 7, 2011 by Shawn Collins

Q: I work for (plug for company name removed), we got our affiliate program up and running, thanks to insights from you and many other affiliates, its got amazing payouts, you can get 20% lifetime commissions. To know more you can go to click 20% lifetime commissions (url to join affiliate program removed). We were wondering how to go about promoting our Affiliate program?

Shawn CollinsA: I’d say using the opportunity to get some free advice isn’t a good way to promote your affiliate program.

If you’re going to solicit me, whether in a subtle or overt way, you should have a relevant offer, and your affiliate program doesn’t make sense for any of my sites.

I would suggest getting immersed in the affiliate marketing community. Participate in affiliate marketing forums, read affiliate marketing blogs and comment on the posts, and listen to podcasts related to the industry and provide some feedback on the shows.

When you post or comment in these ways, you’ll have an opportunity to create some sort of profile, and affiliates will be able to easily find more about you if you’re helping and showing yourself to be a resource in the space.

Also, attend conferences and local meetups, where you can learn more about what’s going on in affiliate marketing, as well as meet and recruit affiliates for your program.

The important thing is to have a presence – affiliate marketing is about relationships and trust.

Targeted ads can help, too. Look into print ads, sponsoring podcasts, paid search, and Facebook ads.

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Filed Under: Affiliate Managers, Ask Shawn Collins

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