This was a conference session titled Does Your Program Have the Juice? from Affiliate Summit East 2012, which took place August 12-14, 2012 in New York City at the Hilton New York.
- Greg Hoffman, President, Greg Hoffman Consulting (Moderator)
- Leyla Arsan, Digital Strategist, Zeno Group
- Mike Buechele, Chief Performance Marketer, Adalytical
We will review programs randomly or by suggestions to identify strengths and weaknesses. Merchants will learn what affiliates are looking for and affiliates will learn how to find the right merchants.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Merchant reviews
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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