This was a conference session titled Does Your Program Have the Juice? from Affiliate Summit East 2012, which took place August 12-14, 2012 in New York City at the Hilton New York.
Session speakers:
- Greg Hoffman, President, Greg Hoffman Consulting (Moderator)
- Leyla Arsan, Digital Strategist, Zeno Group
- Mike Buechele, Chief Performance Marketer, Adalytical
Session description:
We will review programs randomly or by suggestions to identify strengths and weaknesses. Merchants will learn what affiliates are looking for and affiliates will learn how to find the right merchants.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Merchant reviews
Session video:
Does Your Program Have the Juice? video
Session slides:
Does Your Program Have the Juice? slides
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.