Dr. Robert Cialdini delivered a keynote address to the audience at Affiliate Summit West 2010 in the Penn & Teller Theater at the Rio All-Suite Hotel & Casino in Las Vegas on Monday, January 18, 2010.
At the conclusion of the speech, Dr. Cialdini gave away a pocket guide to his Principles of Ethical Influence.
Also, if you haven’t read them already, be sure to pick up Cialdini’s “Influence: The Psychology of Persuasion” (my favorite business book) and his latest best-seller, “YES! 50 Scientifically Proven Ways to Be Persuasive.”