PPC Search: Disclosure vs. Free-for-All presentation from Affiliate Summit East 2008, which took place August 10-12, 2008 in Boston, MA.
- Speaker: Kevin Lee, Chairman and CEO, Didit
Judicious use of additional affiliate sites to buy PPC links can increase overall sales. Uncontrolled use of affiliates to buy PPC results in bid escalation. What’s the right mix?
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.