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PPC Search: Disclosure vs. Free-for-All

November 11, 2010 by Shawn Collins

PPC Search: Disclosure vs. Free-for-All presentation from Affiliate Summit East 2008, which took place August 10-12, 2008 in Boston, MA.

  • Speaker: Kevin Lee, Chairman and CEO, Didit

Judicious use of additional affiliate sites to buy PPC links can increase overall sales. Uncontrolled use of affiliates to buy PPC results in bid escalation. What’s the right mix?

Slides: PPC Search: Disclosure vs. Free-for-All

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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