LinkShare has released a new advertiser dashboard, based on feedback from advertisers and agencies.
The new LinkShare advertiser dashboard includes hundreds of usability enhancements and new features, such as in-depth year-over-year performance tracking.
Advertisers can now view a range of trending insights and transparency into campaign level performance by individual publishers, and they are also provided new tools for communications.
LinkShare’s new reporting features allow advertisers to see how their programs and campaigns are performing at a strategic program level, and they can drill down to see more details by affiliate.
For example, advertisers get a visual representation of affiliate program progress, which compares performance on a daily or yearly basis including average order value, commissions, impressions, clicks, sales, and other key performance indicators using the new trend charts.
Also, users can download performance data in a variety of ways, and finding affiliates is easier with new filters that enable search by email opt-in/out, data feed availability, and prior acceptance of private offers.
Visit http://www.linkshare.com/ for more information on LinkShare.