Affiliate Window has shared some really interesting data on affiliate marketing and mobile in the UK as we close in on Christmas.
Based on the millions of clicks and sales from affiliate programs running with Affiliate Window, they have seen the share of tablet and handset traffic hit 35% on weekends, with an increasing share of that through smartphones.
Further, one in six clicks in their affiliate network is originating from a mobile handset.
Here are some other items they shared on affiliate marketing and mobile…
- On Sunday, November 17, 35% of traffic came through a mobile device. The iPhone and iPad were neck and neck with 13.4% each.
- There are traditionally spikes in mobile traffic over the weekend and last year saw mobile performance peak on Christmas Day and the day after.
- The average order value through mobile handsets was $75 last December. Consumers are widely predicted to spend even more through mobile this year.
I’m anxious to see the Cyber Monday (and surrounding days) data from the affiliate networks.