There are three groups of people that have emerged since the announcement of the death of Michael Jackson yesterday: devastated fans, haters, and marketers.
Well, if we drew up a Venn diagram, most marketers probably also belong to one of the first two camps, too.
Anyhow, it didn’t take long for fans to express their despair with credit cards by purchasing his songs and albums. A look at the Amazon Bestsellers in Music reveals that Michael Jackson and the Jackson Five own the top 20 spots (5pm ET on 6-26-09), with the exception of Regina Spektor at 16 and Wilco at 18.
This sort of commerce domination is playing out at countless retailers – it’s a perfect storm for affiliate marketers that are quick to mobilize campaigns.
In addition to dominating Amazon, there are approximately 30,000 auctions for Michael Jackson on eBay, and domination of the Top Songs and Top Albums by Michael Jackson on iTunes.
Lots of affiliate marketers are talking about the Gloved One on ABestWeb and WickedFire. Stop talking on forums and watching TV coverage.
Get moving on those campaigns. This is going to be a strong weekend for Michael Jackson retail sales.
