Introduction to Affiliate Marketing for Merchants panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
- Forrest Schaaf, Partner, Schaaf Consulting (Moderator)
- Dan Chiss, Director, Affiliate Strategy, Performics (Affiliate Segmentation – the devil is in the details)
- Peter Figueredo, CEO and Co-Founder, NETexponent (Outsourced affiliate program management)
- Rob Key, CEO, Converseon (Search engine optimization)
- Fran Maier, Executive Director and President, TRUSTe (Goodware or badware – making black and white out of gray)
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.