I’ve been noticing something disturbing when I go to my gym. No, not that it’s a place that sends me home in pain.
Yes, that happens, but I am thinking more about how they are my competitor.
They have a rewards program that features lots of companies that have popular affiliate programs.
Now, I don’t run a rewards program myself, but it’s the fact that they are luring potential customers with their great deals. And the gym has a frequent reach to the attention of online shoppers.
When I go there, I see lots of TVs and banners pushing their rewards. I get their emails, and I’m exposed to their Member Advantage program. Same if I go to check something on their site or enroll in a class.
Sure, there are tons of member rewards programs out there for different facets of our lives, but I usually don’t pay attention. I can’t avoid it here.
So just think to yourself how there is a constant influx of competition for customer mindshare. Start brainstorming how you can do things better in 2010 to combat it.