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How many return days for cookies would you consider to be fair?

August 16, 2009 by Shawn Collins

I rarely take note of the return days (number of days you can earn commission on a referral after somebody clicks your link and takes the commissionable action) when I sign on to promote an affiliate program. I just test the program and determine if all of the variables come together for a worthwhile ROI.

But for all of the folks that focus on return days for cookies, I asked more than four-hundred and fifty affiliates their opinion on the subject for the 2009 Affiliate Summit AffStat Report.

And it seems there are a wide range of opinions on the issue, though more than 40% are content with 15-30 days.

Fair number of return cookie days

I was glad to see that so few people think return days should span up to a year. I see affiliate programs tout a year, multi-year and lifetime cookies. Come on… really? I am on so many different computers in a given week, and the cookies are all wiped clean regularly.

Also, when I am looking to buy something, I buy it then and there – even “considered purchases” like a computer. Maybe I’m an anomaly, but affiliates are getting their commission on me in the session I am referred.

This data point and more are in the 2009 edition of the Affiliate Summit AffStat Report – get your free copy at http://affstat.com/.

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Filed Under: Affiliate Stats

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

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