DoubleClick Performics has released data detailing online buying patterns for the holiday season, as well as Black Friday and the series of Cyber Mondays.
“The peaks and valleys of consumer shopping behavior during the holidays are filled with misconception among marketers and the general business community. The National Retail Federation originally coined the term Cyber Monday for the Monday following Thanksgiving,” said Stuart Larkins, vice president of search for DoubleClick Performics.
“This helped the industry understand that, while Black Friday is the biggest offline shopping day of the year, the following Monday brought much greater online sales volume, but they only scratched the surface with this finding.
It’s more than just one Monday; it’s a Cyber Monday phenomenon, and the Monday following Thanksgiving tends to pale in comparison to the others that follow.”
According to the data, online sales decline each week following Monday, but research and other online activity continue.
Apparently, consumers are using search to prepare for their weekend offline shopping.
Keep them online – feed your visitors free shipping and discounts with their favorite brands.
The clock is ticking.