This was a conference session titled Google Analytics: Stop Wondering And Start Measuring from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.
Speaker:
- Joshua Ziering, Owner, Full Speed SEO
Session description: If you use Google Analytics just to see how many people are coming to your site, you’re leaving money on the table. If your site has actionable items, you can extract hugely profitable data from GA.
Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Analytics
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Video: Google Analytics: Stop Wondering And Start Measuring video
Slides: Google Analytics: Stop Wondering And Start Measuring slides
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.