This was a conference session titled Goodbye Keyword Optimization, Hello Topical Optimization at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.
Session speaker:
- Stoney deGeyter, CEO, Pole Position Marketing
Session description:
Keyword research continues to be a vital part of digital marketing, but it’s now about building topical authority. Learn how to achieve search engine dominance one topic at a time.
Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: SEO
Slides: Goodbye Keyword Optimization, Hello Topical Optimization
If you liked this video, be sure to register for the next Affiliate Summit.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.