Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Email Branding Study from Datran Media

August 8, 2008 by Shawn Collins

eHarmony and Datran Media conducted a survey that showcased the branding benefits of inbox advertising.

This should be of particular significant to affiliates and merchants engaging in email marketing.

Some findings from the study…

  • Inbox advertising made 37.7% of those studied aware of the eHarmony campaign. These people would not have otherwise have been aware of eHarmony.
  • In addition, unaided brand awareness increased 11.5 percentage points and brand favorability increased 7.3 percentage points as a result of exposing those researched to the campaign.
  • Brand awareness and favorability both improved when those researched were exposed more than once.
  • The results counter mainstream characterizations of the inbox online media as an acquisition-only vehicle.

Nice to see some numbers behind the ancillary benefits of affiliate marketing.

More details at http://www.datranmediabrandstudy.com/.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate News, Affiliate Stats

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·