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Does Everybody Hate Gurus?

December 13, 2010 by Shawn Collins

I was just reading a blog post from Jim Kukral, “Our Love/Hate Relationship with Gurus,” and it got me thinking about the gurus of Internet marketing.

It seems there are three camps: gurus, their target audience, and people who see “gurus” in a negative light.

Jim points out in his post that the definition of a guru is a positive one, so why don’t people like them?

I think it’s probably that the scam stories are so common. Just recently, there was a news story about “guru” Matt Harward.

According to the channel 3 news in Phoenix, AZ, “roughly 300 people worldwide signed up for about a $1,000 each” to learn Internet marketing secrets from Harward, and he didn’t deliver.

ppc.bz, The Salty Droid, and members of Wicked Fire weighed in on Matt Harward, too.

What do you think of online gurus? Share your thoughts in Jim’s short, anonymous survey.

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Filed Under: Affiliate Managers, Affiliate News

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