It’s been 7 years since the Performance Marketing Summit on adware, and the debate raged for quite some time afterwards.
But do newer affiliates know about the issue? And if so, do they care?
When I asked more than four-hundred and fifty affiliates their opinion on the subject for the 2009 Affiliate Summit AffStat Report, only 19% said they choose the affiliate offers they promote based on whether or not they allow affiliates that use adware and/or toolbars.
Another 22% indicated this sometimes factors into their decision, 13% rarely consider it, and 46% don’t care at all.
Have affiliates become too complacent, or has this issue become irrelevant?
This data point and more are in the 2009 edition of the Affiliate Summit AffStat Report – get your free copy at http://affstat.com/.