The Dating & Matchmaking Site Benchmark Report, from Anne Holland, Publisher of Subscription Site Insider and keynote at Affiliate Summit West 2006, is now available.
The report is packed with useful information for any dating affiliates.
One stat that jumped out at me was that 74% of dating site affiliates said the #1 thing they wished dating and matchmaking sites would do is improve their landing pages for conversions.
The survey gave affiliates a wide array of things to choose, including “more advanced warning of special promos” and “better affiliate ads and promo materials”, so such a large majority sends a clear message to dating sites.
The entire dating report, including 115 charts and tables based on data from 187 industry executives, is available for instant download.