Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Be Consistent with Your Brand

July 6, 2008 by Shawn Collins

I was going through the list of registered companies for Affiliate Summit, because I post updates weekly to the Affiliate Summit homepage, and noticed that many companies are inconsistent with the way they represent themselves.

For instance, I’ve seen registrations for companies where five employees write the name of the company in five different ways.

Sometimes they write the name in all CAPS, random capital letters, no capital letters, first letter capitalized, with and without .com, etc.

Here is an example of how it looks for the same company listed in a variety of ways I’ve seen people use:

  • Brandmouthing
  • brandmouthing
  • BrandMouthing
  • BRANDMOUTHING
  • Brandmouthing.com
  • www.brandmouthing.com
  • brandmouthing.com
  • BrandMouthing.com
  • BRANDMOUTHING.com

Not only can this lead to confusion in the marketplace, but it also reflects poorly on a company to represent themselves in such an inconsistent way.

I’ve been guilty of this myself. Never too late to fix the problem, though.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate Managers

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·