Affiliate managers are typically well aware of search engine optimization, and probably social media optimization, too, but how about affiliate program optimization?
Affiliate program optimization is a process of auditing an affiliate program to determine which areas can be improved, and then applying those changes.
I cover this a bit in my book, “Affiliate Manager Boot Camp: Recruiting, Educations, and Retaining Affiliates.”
Anyhow, here are some areas affiliate managers should evaluate to be sure their affiliate program is on par or better than the competition.
- Cookie length
- Commission rate
- Ad units available
- EPC
- Payment terms
- Policies on trademarks, paid search, and coupons
Be sure to regularly review the competition to see how you stack up!