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Shawn Collins

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Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates Kindle Edition

by Shawn Collins (Author) Format: Kindle Edition

3.2 22 ratings

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In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn Collins presents a three-step approach for affiliate managers to recruit, educate, and retain affiliates in their affiliate programs.

Drawing on his ten years of experience as an affiliate manager and his work as an affiliate marketer since 1997, Collins reveals a process for cultivating and maintaining relationships with affiliates.

The book describes a method that focuses on quality over quantity when it comes to affiliates, and it recommends working side by side with affiliates as valuable partners in a mutually beneficial affiliation.

Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates is not about the other nuts and bolts of starting and running an affiliate program.

You won't learn about policing affiliates, setting budgets and projections, determining commission rates, etc. It's all about recruiting, educating, and retaining affiliates for a strong affiliate program.

Collins' first affiliate management book, Successful Affiliate Marketing for Merchants, published in 2001, was dubbed the "bible of affiliate marketing" by Revenue Magazine.

He also wrote the international best-selling Extra Money Answer in 2013, which was a step-by-step guide for creating an affiliate website.

Print length

42 pages
Language

English
Sticky notes

On Kindle Scribe
Publication date

July 30, 2013
File size

892 KB
Page Flip

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Word Wise

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Enhanced typesetting

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Editorial Reviews

From the Author

I spent four years in-house managing the affiliate program for ClubMom.com (now CafeMom.com), and then another six years as an OPM (outsourced program manager), where I managed the affiliate programs for a wide array of companies, from small Mom & Pops up to Payless ShoeSource. The advice I share in this book is drawn from those ten years of experience, as well as my perspective from the affiliate side - I've been an affiliate continuously since 1997.

About the Author

Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the books Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, Extra Money Answer and Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly 7 Minutes in Affiliate Heaven podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Product details

ASIN ‏ : ‎ B00E91D4ZY
Publisher ‏ : ‎ Velocity NYC Press (July 30, 2013)
Publication date ‏ : ‎ July 30, 2013
Language ‏ : ‎ English
File size ‏ : ‎ 892 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 42 pages

Best Sellers Rank: #2,182,093 in Kindle Store (See Top 100 in Kindle Store)
- #2,058 in Advertising (Kindle Store)
- #2,253 in One-Hour Business & Money Short Reads
- #4,630 in Advertising (Books)

Customer Reviews:
3.2 22 ratings

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Shawn Collins

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Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine.

He authored the books Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, Extra Money Answer and Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports.

Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly 7 Minutes in Affiliate Heaven podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Customer reviews

3.2 out of 5

22 global ratings

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Gene Mikhov

Affiliate Marketing Bible - Must Read .

Reviewed in the United States on August 9, 2013

Verified Purchase

Disclaimer: I know Shawn for over 10 years now. We never personally worked together directly but I seen him around and seen his work for a while. I bough the book and read it and shared it with our whole team. Its a great step by step guide to understand every aspect of affiliate marketing and have a blueprint that's not filled with " Rah Rah or latest greatest gimmick of the week' It is written very well and can be a good reference for anyone who is involved in selling or marketing any product or service.I think it is a great book written to the point.

One person found this helpful

Helpful

SR Snyder

Great.

Reviewed in the United States on January 23, 2014

Verified Purchase

A great first book for me to read about being an affiliate manager. This broke it down into bite size pieces and left me hungry enough to continue the journey.

One person found this helpful

Helpful

Andrew Kardon

Great Primer to Affiliate Management

Reviewed in the United States on September 3, 2013

I've been an affiliate for over 10 years now and recently switched sides. I have more than a decade worth of knowledge in terms of how affiliate managers reached out to me and treated me. So now as an affiliate manager, I do know what can work with affiliates and what can also tick them off. Even still, I could use an overarching crash course in affiliate management. And that's when I noticed Shawn Collins' book "Affiliate Manager Boot Camp."

To be honest, I've known Shawn for years, seeing him at many conferences, exchanging emails and in more recent years, chatting it up over various social networks. Regardless, Affiliate Manager Boot Camp was exactly what I needed. It's a solid primer for the affiliate manager. If you're completely new to the game, there's certainly a lot to take in. But even if you've been around for years like myself, there's plenty of angles and approaches you've probably never even thought about.

What I like best about the book is that it's written in a very straight-forward, conversational way. It's as if Shawn were giving a class lecture of sorts. Don't expect a highbrow, intellectual type book here. (No offense, Shawn!) But that's not what this book's intent even is. It's a great overview of what it means to be an Affiliate Manager, along with a number of key ideas for setting up an affiliate program, recruiting top affiliates and retaining those affiliates.

The reason this book works is that Shawn has already done it. He's been a successful Affiliate Manager and he's sharing that knowledge with his readers through legitimate examples. Having something concrete to work off of and base my own management styles after is certainly a huge help. Overall it's a great, quick read to get your head (and business) in the game.

Now I'd like to see Shawn put out a way more detailed series of books or online courses, diving much deeper into each area of the industry.

One person found this helpful

Helpful

Karen Sasine

excellent resource! straight to the point!

Reviewed in the United States on May 7, 2014

Verified Purchase

I tend to not finish a book, and I read every word of this. The content and resources are excellent for a new affiliate manager, and I highly recommend it!

One person found this helpful

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Johnie Tidwell

Great comprehensive short read

Reviewed in the United States on August 9, 2021

I saw the reviews and underestimated the value that could come from this little book. I am sort of new to Affiliate Marketing and got a better understanding of what it takes to make an affiliate program successful - this book is great for the newbie to get the underlying foundation and the way we should approach our affiliate partners - our responsibility to the programs and products we promote

Helpful

AccessAffiliates

So Factual & Informative That My (A.D.D.) Didn't Kick In!!!

Reviewed in the United States on October 5, 2013

Hello,

Firstly I would like to say thank you to Mr: Shawn Collins for once again taking his time to write a book that's not only informative and to the point it is valuable and a must have/add. (Not to your collection of scrap, more within reach) I have read the book 3 times, yes, it is a simple book, yet the simple things in life is what we tend to forget. I am no exception, if anything living proof.

The Value of Affiliate Manager Boot Camp: I can truly say that this book in general is very informative, however the fact that this book touches on the topic "Quality vs. Quantity" made me feel like a million bucks, as this is a FACT! To this very day when I speak to potential merchants who are interested in launching or exploring the opportunities in this channel the common question I am asked is "How many affiliates can you get me?"...

In addition, supporting, respecting, acknowledging, educating, and making time to assist your current and upcoming partners plays a crucial role in your performance metrics.

Conclusion: This book is worth every penny, if you understand that knowledge is power.

I have been building, managing, and launching affiliate programs (I refer to affiliates as partners btw, it comes across more personal in my opinion) for a little over 9+ years. I have seen many AM's come and go, due to lack of performance mainly caused by the lack of understanding of the core basic concepts which are the foundation for success in this industry.

This is by far the least financially inexpensive investment you will ever make.

One person found this helpful

Helpful

Kindle Customer

Back to Basics

Reviewed in the United States on September 4, 2013

I've been in the affiliate industry for nearly as long as Shawn and have known him just about the entire time. He wrote the first book on affiliate marketing back in 2001 and this helpful new primer is the perfect quick read for both veteran affiliate managers as well as those just starting out.

Don't let its small size fool you...its slim pages are packed full of great tips, techniques and real world examples from Shawn's management days. New affiliate managers will discover a wealth of easily actionable information delivered in a no-nonsense style and if you're an active affiliate manager, this book will help you refocus on the main task you have: growing your program by finding great affiliates, empowering them, and helping them succeed.

2 people found this helpful

Helpful

Stephen Seidel

Affiliate Marketing Management in Hours

Reviewed in the United States on June 15, 2015

Quick and informative read. Great for anyone looking to gain fast knowledge on affiliates or looking to fine tune their strategy.

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