This was a conference session titled Affiliate Marketing’s Role in Media Plans from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.
Session speakers:
- Paul Schroader, President, PS Web Solutions, Inc. (Moderator)
- Brad Brewster, Creative Director, Bent Media
- Chris Kramer, Founding Partner, NetX
Session description:
A panel discussion on where Affiliate Marketing fits in most Media Plans. We’ll discuss perception versus reality in regards to value and accountability when compared to other marketing and metrics.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Online media
Session video:
Affiliate Marketing’s Role in Media Plans video
Session slides:
Affiliate Marketing’s Role in Media Plans slides
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.