This was a conference session titled Affiliate Marketing: Why Data Matters at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.
- Dave Stewart, CTO, CAKE
- Kristen Pulver, Director Performance Media, Horizon Media
Affiliate marketing can generate new revenue opportunities. Explore how data provides insight into a campaigns performance and how to leverage data to make smarter digital investments.
Experience Level: Beginner
Target Audience: Affiliate/Publisher
Slides: Affiliate Marketing: Why Data Matters
If you liked this video, be sure to register for the next Affiliate Summit.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.