This was a conference session titled Advanced Affiliate Program Management & Analysis from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.
Session speaker:
- Geno Prussakov, CEO, AM Navigator LLC
Session description:
What is parasitism and channel cannibalization? What KPIs and metrics are important to analyze? How can competitive intelligence help you grow the program? We’ll tackle these & other vital questions.
Experience level: Intermediate, Advanced
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate program management
Session video:
Advanced Affiliate Program Management & Analysis video
Session slides:
Advanced Affiliate Program Management & Analysis slides
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.