I will be moderating a Shop.org webinar called 7 Steps for a Successful Affiliate Program in 2011 with Melissa Salas, Director of Marketing, Buy.com & Co-Host, BuyTV and Darrin Shamo, Director of Direct Online Marketing, Zappos.com.
Shop.org webinars are designed for internet and multi-channel retailers looking to enhance their company’s’ online experience. Non-retailers are able to attend as well.
Here is a description of the webinar:
Online marketers have more on their plates than ever before. A successful online marketer must optimize the “tried and true” marketing channels while keeping pace with numerous emerging technologies. Online affiliate programs have been around since virtually the beginning of eCommerce and it has changed drastically with the times. There are many elements that contribute to the success or failure of an affiliate program in 2011. This panel will discuss 7 methods companies should consider to make the most out of their affiliate program. Tactics discussed will include exploring mobile and video, recruiting and activating affiliates, as well as auditing affiliates and reinforcing relationships. This group will also discuss how affiliate programs can help retailers in regards to customer acquisition, retention, and branding.