Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

Archives for June 2019

Managing Micro-Influencers on a Performance Plus Basis from Affiliate Summit East 2017

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This was a conference session titled Managing Micro-Influencers on a Performance Plus Basis at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Alison Chew at Affiliate Summit East 2017

Session speaker(s):

  • Alison Chew, Global Director, Strategic Partners, Acceleration Partners

Session description:
Alison Chew will review strategies for identifying the best influencers for your brand and will demonstrate new payment models that close the loop on tracking engagement to clicks, orders and sales.

Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: Micro-Influencers

Slides: Managing Micro-Influencers on a Performance Plus Basis

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Double Your Blog Traffic In 90 Days… and Monetize It! from Affiliate Summit East 2017

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This was a conference session titled Double Your Blog Traffic In 90 Days… and Monetize It! at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Debbie Bookstaber, Anne Parris, and Kelby Carr at Affiliate Summit East 2017

Session speaker(s):

  • Anne Parris, Owner, Midlife Boulevard
  • Debbie Bookstaber, Owner, Element Associates
  • Kelby Carr, President, Type-A Parent

Session description:
We’ll go beyond editorial calendars and SEO to show you the techniques and tools bloggers use to grow their traffic using Facebook, Pinterest and more. Plus best practices for monetizing!

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Blogging

Slides: Double Your Blog Traffic In 90 Days… and Monetize It!

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Size Matters (But Not in the Way You Think) from Affiliate Summit East 2017

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This was a conference session titled Size Matters (But Not in the Way You Think) at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Jennifer Myers Ward and Christen Evans at Affiliate Summit East 2017

Session speaker(s):

  • Christen Evans, Owner, Blogger, Consultant, Bourbon & Sparkle
  • Jennifer Myers Ward, CEO, ebove & beyond

Session description:
Sometimes the smaller guys pack a bigger punch and are able to maneuver a little differently, creating unique opportunities and benefits for the affiliate, merchant and agency.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Relationships

Slides: Size Matters (But Not in the Way You Think)

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Affiliate Experience: Fast Food or Fine Dining? from Affiliate Summit East 2017

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This was a conference session titled Affiliate Experience: Fast Food or Fine Dining? at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

John LoBrutto, Jeannine Crooks, and Mike Allen at Affiliate Summit East 2017

Session speaker(s):

  • Jeannine Crooks, Client Services Manager, Awin.com
  • John LoBrutto, Director of Affiliate Solutions & Partnerships, Liquid Web, LLC.
  • Mike Allen, CEO, Businesswright Consulting

Session description:
So many cooks in the affiliate kitchen and “restaurants” to choose from! Gain 17 tips to enrich your “menu” and rating as a master chef. Take your savory experience from “greasy spoon” to five-stars.

Experience Level: Beginner
Target Audience: Affiliate/Publisher
Niche/Vertical: Affiliate Growth Strategies

Slides: Affiliate Experience: Fast Food or Fine Dining?

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Understanding Your Sales Funnel Using Conversions from Affiliate Summit East 2017

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This was a conference session titled Understanding Your Sales Funnel Using Conversions at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Lance Bachmann at Affiliate Summit East 2017

Session speaker(s):

  • Lance Bachmann, President, 1seo.com

Session description:
This presentation will showcase digital marketing tactics specifically designed for today’s business manager through metrics and consumer-based interactions to improve conversions.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Conversions

Slides: Understanding Your Sales Funnel Using Conversions

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.