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Archives for March 2019

Brandon Hoffman on Pinball, NYHC, and Roller Derby

March 28, 2019 by Shawn Collins

Brandon Hoffman, Director of Digital Marketing at KEA Advertising, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Brandon Hoffman

I wanted to learn more about the real Brandon, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • His first pinball machine
  • A bad experience at a Red Roof Inn
  • Announcing roller derby matches
  • Growing up in Brooklyn
  • Jamey Jasta
  • His college major
  • Back when Howard Stern was entertaining

Links from this episode

  • Brandon on LinkedIn
  • Brandon on Facebook
  • Brandon on Twitter
  • AdHustler.com
  • KEA Advertising

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Filed Under: Affiliate Resources

5 Profitable Businesses To Build Around a Non-Fiction Book from Affiliate Summit East 2017

March 25, 2019 by Shawn Collins

This was a conference session titled 5 Profitable Businesses To Build Around a Non-Fiction Book at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Jim Kukral at Affiliate Summit East 2017

Session speaker(s):

  • Jim Kukral, Founder, Business Around a Book

Session description:
A well written, problem-solving nonfiction book is key, but it’s the great business around the book that makes the real money. Learn 5 ways to profit from creating a business around your book.

Experience Level: Intermediate
Target Audience: Blogger
Niche/Vertical: Business Creation

Slides: 5 Profitable Businesses To Build Around a Non-Fiction Book

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Are Affiliate Marketers Too Cool for School?

March 22, 2019 by Shawn Collins

There has been a longstanding discussion among digital marketers about whether college is necessary, and there are quite a few successful marketers with little or no college education.

Shawn playing bongos in college

That is a whole lot different from when I was growing up. My dad expected my brother and me to go to college, get a good job, and live a happy life. It was a natural progression.

I was all in, despite not having any money for college or much interest in being in a classroom. I did what was expected and then took out loans only to come away from my first semester with a 1.0 on nine credits.

My major started out as Pre-Journalism, but when I landed on academic probation I was instructed to pursue a different major, which ended up being Radio, TV & Film.

That was mostly interesting, but after a year or so I had to look for another major because a lot of the classes were being phased out. I moved on to Communications and got my BA there after ten semesters and some summer sessions.

I also walked away with student loan debt, and I struggled to find any sort of job. My first glamorous position was as a front desk clerk at a Comfort Inn & Suites for $5.50 an hour. I later moved up the ladder as a Blockbuster Video assistant manager for a wage of $7.00 per hour.

I bounced around for several years after college as a low wage, low skill guy with debt. What happened to the good job I figured was automatic if I got my education?

I never took a marketing or business class, but I managed to stumble into a job as an affiliate manager at 27-years-old. The industry was new and I had the privilege of making up how I would do things. Nobody was learning affiliate marketing in college. Nobody was learning it in any formal environment. It was a small group of self-taught pioneers.

But I was grateful I got my degree. It wasn’t just the diploma or classes I sat it, but the process of college. The maturity, the experiences. I ended up doing a lot of things outside the classroom that were related to school, such as founding a profitable newspaper for the Greek system, holding offices in my fraternity, balancing budgets, dealing with school and city officials, and other real-world experience.

While many tech companies, including Apple, Google, and IBM do not require a degree, there are still a great many companies that do mandate one for consideration.

If I was doing it all over again I’d still go to college, and I’m encouraging my kids to do the same if that’s the path they want to take.

Since each of my four kids was born I’ve funded 529 plans for each of them to be covered for four years at a state school. My firstborn is a college sophomore and my second is taking her SATs. I didn’t learn what I wanted to do until my late 20s, so I want them to make their own choices.

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Filed Under: Affiliate Resources

Sara Malo on Running in San Diego, Tom Brady and @TreeHouseBrewCo

March 21, 2019 by Shawn Collins

Sara Malo, Client Success Manager at Affiliate Summit, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Sara Malo

I wanted to learn more about the real Sara, so I asked her a variety of questions I figured she had not been asked in previous interviews.

Topics included…

  • Her favorite city to run in
  • Back when she was a bad influence
  • Tom Brady
  • Running a daycare in the past
  • Addiction to Fortnite
  • Tree House Brewing
  • Running in patterns to draw pictures

Links from this episode

  • Sara on Facebook
  • Sara on LinkedIn
  • Sara on Instagram
  • Sara on Twitter
  • Affiliate Summit

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Filed Under: Affiliate Resources Tagged With: Affiliate Summit, Sara Malo

Affiliate Marketing’s Past, Present and High Stakes Future from Affiliate Summit East 2017

March 18, 2019 by Shawn Collins

This was a conference session titled Affiliate Marketing’s Past, Present and High Stakes Future at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Oliver Roup and Leigh Montville at Affiliate Summit East 2017

Session speaker(s):

  • Oliver Roup, Founder & CEO, VigLink
  • Leigh Montville, Director of Business Development, The Daily Beast

Session description:
The affiliate marketing industry is poised to hit 6.8 billion dollars by the year 2020. Oliver Roup will discuss the driving factors behind it’s rise to prominence.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Forecast

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

7 Building Blocks of Affiliate Program’s Success from Affiliate Summit East 2017

March 15, 2019 by Shawn Collins

This was a conference session titled 7 Building Blocks of Affiliate Program’s Success at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Geno Prussakov at Affiliate Summit East 2017

Session speaker(s):

  • Geno Prussakov, CEO, AM Navigator LLC

Session description:
Thriving affiliate programs are run by managers who devote their time to 7 specific things. Come to this session to discover what these are, and how you can improve your own approach. Q&As at the end.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Affiliate Management

Slides: 7 Building Blocks of Affiliate Program’s Success

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate News

Amy Rodriguez on Dog School, What About Bob?, and DC United

March 11, 2019 by Shawn Collins

Amy Rodriguez, Head of Operations at Chateau 20, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Amy Rodriguez

I wanted to learn more about the real Amy, so I asked her a variety of questions I figured she had not been asked in previous interviews.

Topics included…

  • The quote in her “about” section on Facebook
  • Getting a degree in sociology
  • Traveling for gymnastics tournaments
  • Meeting Lawrence Taylor in Las Vegas ten years ago
  • Her two dogs
  • Becoming a fan of DC United

Links from this episode

  • Amy on Facebook
  • Amy on LinkedIn
  • Chateau 20

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Filed Under: Affiliate Resources

Affiliates and Affiliate Managers: A Show in Partnership from Affiliate Summit East 2017

March 6, 2019 by Shawn Collins

This was a conference session titled Affiliates and Affiliate Managers: A Show in Partnership at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Tricia Meyer and Cindy Ballard at Affiliate Summit East 2017

Session speaker(s):

  • Cindy Ballard, CEO, CBM
  • Tricia Meyer, Owner, Sunshine Rewards

Session description:
How do affiliate managers and affiliates work together for mutual success? What part does each play in negotiations, communication, and goal setting? Get practical tips from different perspectives.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Relationships

Slides: Affiliates and Affiliate Managers: A Show in Partnership

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Jackie Lane Bates on Huskies, Hot Yoga, and Helping Improve the World

March 4, 2019 by Shawn Collins

Jackie Lane Bates, Director of Marketing at LinkConnector, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Jackie Lane Bates

I wanted to learn more about the real Jackie, so I asked her a variety of questions I figured she had not been asked in previous interviews.

Topics included…

  • Becoming a hot yoga instructor
  • Living in Maryland
  • Meeting her husband in college
  • Getting a Husky puppy
  • Studying journalism in college
  • Volunteering at the Curry Senior Center in San Francisco

Links from this episode

  • Jackie on Instagram
  • Jackie on LinkedIn
  • LinkConnector

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Filed Under: Affiliate Resources

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