Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

Archives for July 2018

Dustin Howes on Movember, Mike Tyson’s Punch-Out, and the Squeeze Play

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Founder & Chief Coach of PerformanceMarketingManager.com Dustin Howes joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Dustin Howes

I wanted to learn more about the real Dustin, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • Fighting Mike Tyson in Mike Tyson’s Punch-Out!!
  • Growing a mustache for Movember
  • Tweeting at Hulu
  • Rooting for the Seattle Sounders
  • Tucker Max
  • The origin of the squeeze play in baseball

Links from this episode

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

What Customers Want From your Web Content at Affiliate Summit West 2017

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This was a conference session titled What Customers Want From your Web Content at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Brandon Gustafson at Affiliate Summit West 2017

Session speaker:

  • Brandon Gustafson, Marketing Instructor, Washington State University

Session description:
This session will cover a consumer study that investigates the different ways consumers interpret affiliate web content.

Experience Level: Beginner
Target Audience: Affiliate/Publisher
Niche/Vertical: Content

Slides: What Customers Want From your Web Content

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Affiliate Summit East 2018 is Officially Sold Out

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Affiliate Summit East 2018, starting on Sunday, July 29, 2018, in New York City, is now SOLD OUT.

These dogs got their passes in time

As we process cancellations, the registration page will open up and additional registrations will be accepted on a first-come, first served basis.

Check the Affiliate Summit East 2018 registration page for availability. If you’re able to enter your registration — you’re good to go.

If you are unable to purchase a ticket through us, there are often passes put up for sale on eBay. Before buying a pass from a third party, ask the seller for the registration number and name used to register, and then contact Affiliate Summit to confirm the pass can be transferred.

In the event registrations are open onsite, based on last minute cancellations, the rate will be $499 for a Networking Pass, $649 for a Networking Plus pass, and $849 for a VIP Pass.

Affiliate Summit East 2018 Will Sell Out Any Day Now

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Affiliate Summit East 2018 passes are selling quickly this week – it looks like we’ll be sold out as early as July 19.

Lots at steak right now

Affiliate Summit East 2018 is taking place on July 29-31, 2018 at the New York Marriott Marquis.

There will be attendees from 70+ countries — over 1,700 companies are being represented so far.

Attendees will come looking for online publishers, bloggers, traffic sources, retailers, networks, technology firms, digital agencies, and other solution providers. And if you’re there, it could be you that they find.

There is no substitute for being there and building face-to-face relationships.

Affiliate Summit will feature an exhibit hall, Meet Market, and RevShare Roundup with hundreds of booths and tables.

There are a limited number of booths, tables, and sponsorships still available.

The Time is Now for an Affiliate Marketing Renaissance at Affiliate Summit West 2017

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This was a conference session titled The Time is Now for an Affiliate Marketing Renaissance at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Affiliate Summit West 2017 session

Session speaker:

  • Maura Smith, Senior Vice President, Affiliate Marketing, Pepperjam Network

Session description:
Learn why 2017 is the year of the Affiliate Marketing Renaissance and understand how taking advantage of evolving content can help capture the micro-moments that influence buyer decisions.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Renaissance

Slides: The Time is Now for an Affiliate Marketing Renaissance

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

How to Run a Successful Influencer Marketing Campaign at Affiliate Summit West 2017

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This was a conference session titled How to Run a Successful Influencer Marketing Campaign at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Adam Dahlen at Affiliate Summit West 2017

Session speaker:

  • Adam Dahlen, Director of Client Development, iAffiliate Management

Session description:
This session will provide an overview on influencer marketing. The agenda will include, how influencers differ from traditional affiliates, KPIs for measuring the success, tools and tactics.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Influencer

Slides: How to Run a Successful Influencer Marketing Campaign

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

9 Ways to Increase Your Form Conversions at Affiliate Summit West 2017

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This was a conference session titled 9 Ways to Increase Your Form Conversions at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Rich Plakas at Affiliate Summit West 2017

Session speaker:

  • Rich Plakas, Founder, Connected Systems

Session description:
In this session, I will review 9 ways you can increase your Form Conversions including using Google Maps APIs, Mobile Usability and Modal Windows. We’ll even get your Mom to help out!

Experience Level: Beginner
Target Audience: Affiliate/Publisher, Merchant/Advertiser
Niche/Vertical: Forms

Slides: 9 Ways to Increase Your Form Conversions

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

We’ll Miss You, Wayne Porter – RIP

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I learned yesterday that Wayne Porter, one of the formative figures in affiliate marketing, had passed away at 48 years old.

Wayne Porter

Wayne was a friend, supporter, inspiration, speaker, and mentor to us in the early days of Affiliate Summit – those days when we really needed it.

But he was so much bigger than that – Wayne was an important player in affiliate marketing from the start.

Back in 2002, when the affiliate networks in the U.S were particularly adversarial, Wayne managed to bring them all together in NYC, along with a number of affiliates and merchants, to try and hash out a common policy for dealing with adware.

It was a groundbreaking event that got the decision makers in affiliate marketing talking about working together for the common good for the first time.

I think I first came across Wayne through his early resource, AffiliateHelp.com, and he was also a founder of ReveNews. Wayne was on the Board of Directors for a group called Affiliate Union, which sought to create a certification for affiliate programs to protect affiliates.

He also co-authored a book called Affiliate Marketing 101 to help people break in as affiliates in those early days.

In 2006, we presented Wayne with the first ever Affiliate Marketing Legend Award at the Affiliate Summit Pinnacle Awards.

But there aren’t really enough words to express who Wayne was and his impact. Just know that if you didn’t know him you missed out.

He was a hell of a guy and I will miss him.