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Archives for June 2018

Don’t Take Every Shot – Pass It Sometimes

June 25, 2018 by Shawn Collins

Last week I was at a game for my son’s soccer team. One of his teammates, who is typically a ball hog, dribbled until he had a bad angle and took a shot that went nowhere near the goal.

Jack in action on the pitch

A bunch of parents shouted about his good shot.

But it was selfish play and a bad shot. He should have crossed it.

I couldn’t blame the kid. He repeatedly takes lousy shots, and the sideline shouts out accolades and affirmations. It’s rare his shots are even on goal, and even less likely for them to go in.

That Wayne Gretzky Quote

One of the quotes I see most often in business presentations is that one from hockey legend Wayne Gretzky: “You miss 100% of the shots you don’t take.”

That’s not the whole quote, though. It’s the end of a bigger thought.

“The day I stop giving is the day I stop receiving. The day I stop learning is the day I stop growing. You miss 100% of the shots you don’t take.”

And yes, the premise is true that you do miss 100% of the shots you don’t take. However, it gives the impression that The Great One was firing off shots at every opportunity. But he wasn’t.

Gretzky has the NHL record for most goals all-time with 894 in the regular season.

Another notable item in the record books for Wayne Gretzky is the most assists in the regular season at 1,963. His assist total is more than 700 higher than the number two guy, Ron Francis.

Pass It More Than You Shoot

Wayne Gretzky scored tons of goals. I don’t think another player ever eclipses his record. And even less likely that another hockey player gets more assists than him in the NHL.

Remember this fact – he had more than twice as many assists as goals. That brings it back to the first part of his quote, “The day I stop giving is the day I stop receiving.”

He didn’t play selfishly – he directly helped his teammates score way more goals than he scored personally.

While the quote about the shots is probably his most popular one, I prefer a comment he shared in an interview a couple of years ago in Entrepreneur Magazine.

When asked which of his 60 records he’d like people to remember him for most, he responded, “Records come and go. When people remember me, I want them to say, ‘That guy worked as hard as he could on every single shift.’”

What is your work style, your work ethic? Do you go for the individual glory with each opportunity, or do you make decisions that will benefit your team the most?

Don’t be confused by clowns telling you those bad shots are good. Pass it off when somebody else has a better angle on it.

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Filed Under: Affiliate Resources

Maximizing Productivity: Tips & Tricks To Getting More Done at Affiliate Summit West 2017

June 20, 2018 by Shawn Collins

This was a conference session titled Maximizing Productivity: Tips & Tricks To Getting More Done at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Eric Nagel at Affiliate Summit West 2017

Session speaker:

  • Eric Nagel, CTO, FMTC

Session description:
Keeping busy and being productive are very different. This session will demonstrate various techniques to focus, work on the right tasks and eliminate distractions to get more done each and every day.

Experience Level: Beginner
Target Audience: Affiliate/Publisher, Merchant/Advertiser
Niche/Vertical: Productivity

Slides: Maximizing Productivity: Tips & Tricks To Getting More Done

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Engage and Convert 500% More Using Video Commerce at Affiliate Summit West 2017

June 17, 2018 by Shawn Collins

This was a conference session titled Engage and Convert 500% More Using Video Commerce at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Educational session at Affiliate Summit West 2017

Session speaker:

  • Rey Pasinli, Executive Director, Total Apps, Inc.

Session description:
The future is Web 3.0: Social Commerce. VideoCheckout enables marketers to sell directly within consumer’s Facebook feeds. Frictionless transactions convert 500% higher than text or banner ads.

Experience Level: Advanced
Target Audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/Vertical: Conversions

Slides: Engage and Convert 500% More Using Video Commerce

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Attribution in Real Life – Case Studies from the Vault at Affiliate Summit West 2017

June 15, 2018 by Shawn Collins

This was a conference session titled Attribution in Real Life – Case Studies from the Vault at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Affiliate Summit West 2017 session

Session speaker:

  • Sarah Beeskow Blay, Director of Client Services, ShareASale

Session description:
See real-life examples of how merchants use attribution to reduce spend and motivate their affiliates. Several case studies will be reviewed to illustrate best practices.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Attribution

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Zac Johnson on Hurricane Sandy, His Favorite Comic Book, and Meeting Shaq

June 14, 2018 by Shawn Collins

Entrepreneur Zac Johnson joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Zac Johnson

I wanted to learn more about the real Zac, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • How he first started earning money
  • Dealing with Hurricane Sandy
  • His favorite comic book
  • Star Wars vs. Lord of the Rings
  • Having ulcerative colitis
  • Meeting Shaq as a kid

Links from this episode

  • Zac on LinkedIn
  • Zac on Twitter
  • ZacJohnson.com
  • Blogging.org

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

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Filed Under: Affiliate Resources

Transitioning From Sponsored Posts to Affiliate Posts at Affiliate Summit West 2017

June 14, 2018 by Shawn Collins

This was a conference session titled Transitioning From Sponsored Posts to Affiliate Posts at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Session at Affiliate Summit West 2017

Session speaker:

  • Stephanie Robbins, President, Robbins Interactive

Session description:
Want affiliate marketing as part of your revenue stream? Like the idea of passive income? Learn how to transition from a traditional post to a converting post without sacrificing your authenticity.

Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: Influencer

Slides: Transitioning From Sponsored Posts to Affiliate Posts

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Your Family Will Destroy You; Find a Proper Support Network at Affiliate Summit West 2017

June 11, 2018 by Shawn Collins

This was a conference session titled Your Family Will Destroy You; Find a Proper Support Network at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Sean Steinmarc at Affiliate Summit West 2017

Session speaker:

  • Sean Steinmarc, CEO, TFC Tuition Financing

Session description:
Stop using family members as your support system when they don’t understand your business. Get support & assistance from those who understand the stresses of entrepreneurship.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/Vertical: Entrepreneurship

Slides: Your Family Will Destroy You; Find a Proper Support Network

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Declan Dunn on Raising Wolves, Disco Fries, and remember.org

June 8, 2018 by Shawn Collins

Declan Dunn, Chief Growth Generator at Simply Responsive, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Declan Dunn

I wanted to learn more about the real Declan, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • Heading west from NJ to CO
  • Disco Fries vs Poutine
  • Raising pet wolves
  • Working on remember.org
  • Dangers of cell phones
  • His book selling for nearly $1k on Amazon

Links from this episode

  • Declan on Facebook
  • Declan on LinkedIn
  • Declan on Twitter
  • remember.org

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

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Filed Under: Affiliate Resources

Advertiser’s Crash Course in Influencer Marketing at Affiliate Summit West 2017

June 4, 2018 by Shawn Collins

This was a conference session titled Advertiser’s Crash Course in Influencer Marketing at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Geno Prussakov at Affiliate Summit West 2017

Session speaker:

  • Geno Prussakov, CEO, AM Navigator LLC

Session description:
Learn to leverage the power of influencers! We will cover an array of key areas: from types of influencers and payment models to their onboarding, activating, and measuring results. Q&A time at the end.

Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: Influencer Marketing

Slides: Advertiser’s Crash Course in Influencer Marketing

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Live Site Reviews – SEO & Monetization at Affiliate Summit West 2017

June 2, 2018 by Shawn Collins

This was a conference session titled Live Site Reviews – SEO & Monetization at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Adam Riemer, Carolyn Shelby, Brian LaFrance, and Scott Polk at Affiliate Summit West 2017

Session speakers:

  • Adam Riemer, President, Adam Riemer Marketing, LLC
  • Brian LaFrance, Lead SEO Analyst, CBS Interactive
  • Carolyn Shelby, Director, SEO, Tronc Inc
  • Scott Polk, CEO, MarketingNomads.com

Session description:
Want your website to rank higher in the search engines or maybe you want to know how to make more money. Submit your site for a live review or learn from watching others with these 4 experts.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: SEO

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

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