Archives for November 2007

PopShops has announced that there is a new linking system requiring just one ID for all Performics merchants, so any PopShops users with Performics in their accounts will have to make a change.

Here’s how to find and change your ID:

• Log in to Performics.com.
• Scroll to the very bottom of the Performics page.
• You will see your username and your 17 digit publisher ID number that starts with “2100.”
• Copy the entire 17 digit publisher ID number that starts with “2100.”
• Login to your PopShops account and paste the number.
• Test your link: Go into ShopBuilder and find a Performics merchant that you know you have an active relationship with. Click a product, then click “landing page.” If the link goes to the merchant’s site, your publisher has been entered correctly!

PopShops also shared that they now have over 1,200 affiliate programs in their system. Check them out at http://www.popshops.com.

Affiliate Classroom, a publisher of educational tools for the interactive advertising industry, has announced the hire of affiliate marketing veteran Rachel Honoway as the company’s vice president of marketing.

Rachel is well known for her experience in the affiliate marketing space dating back to 1997 when she started up as an intern for KowaBunga! Technologies.

She later ascended to the spot as KowaBunga’s Director of Marketing, VP of Sales and Marketing, and General VP.

Shortly after KowaBunga! Technologies was acquired by Think Partnership Inc., Rachel was promoted to VP of Marketing at Think Partnership, and later as VP of Marketing and Client Services.

Anik Singal, Affiliate Classroom’s president and CEO commented, “We’re in serious growth mode. Adding someone with Rachel’s experience and drive to our senior staff allows us to expand our capacity to create, launch and market new products.”

“I’m very enthusiastic about working with Anik and the team he has built at Affiliate Classroom,” said Ms. Honoway. “I admire the approach that Anik took in entering the affiliate marketing industry, and am amazed at the amount of content and thought-leadership the company has contributed over the last few years.”