Lead Generation for EMarketers panel from Affiliate Summit East 2008, which took place August 10-12, 2008 in Boston, MA.
- Kelli Beougher, Senior Vice President, LinkShare Corp. (Moderator)
- DC Cullinane, CEO, thinkingVOICE
- John Engler, Vice-President and General Manager, UnsubCentral
- Dave Wengel, General Manager, Interactive Markets, TARGUSinfo
Lead generation is one of the biggest tools of emarketing. The success of a lead generation campaign is the single most useful tool for advertisers to target their products and services to prospects.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.