This was a conference session titled Goodbye Keyword Optimization, Hello Topical Optimization at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.
- Stoney deGeyter, CEO, Pole Position Marketing
Keyword research continues to be a vital part of digital marketing, but it’s now about building topical authority. Learn how to achieve search engine dominance one topic at a time.
Experience Level: Beginner
Target Audience: Merchant/Advertiser
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Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.