YouTube is going to start allowing content producers to sell ads for their videos, according to AdvertisingAge.
Professional content producers — those who come equipped with their own ad-sales teams — are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video player. The revenue is split between the content creator and YouTube, just as it would be if YouTube sold the ads.
This program is similar to the Magnify.net Pro account, announced last month, where owners of video channels can serve their own ads.
I am not totally clear about it from the coverage, but I think this only pertains to YouTube Partners.