The first thing anybody generally does after selecting and paying for a technology to run their affiliate program is to have second thoughts. Did I buy the right software, ASP, or whatever?
As soon as the deal is signed, you inevitably run into somebody who is using the competitor, and theyâ€™re fantastically satisfied with their solution. Let me break it to you â€“ tracking and reporting is a commodity that doesnâ€™t vary greatly from one provider to another.
There are certainly various classes of affiliate management software, and I donâ€™t want you to think Iâ€™m saying they are all equal. Some are most assuredly more equal.
The options break down as follows: network, ASP hosted, licensed stand-alone, solutions integrated into shopping carts, and then you can always roll your own.
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