I just finished Yes!: 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve Martin.
The reason I picked up the book is that Cialdini is my favorite author, and I’d say his book, Influence: The Psychology of Persuasion, is the best business boook out there – one that every marketer should have in their library.
As you can tell from the title, the book is broken into 50 mini-chapters of practical tips and tricks on being more persuasive in your business.
That makes it really easy to digest the quick lessons when you have a spare moment.
And what other book mixes references to Britney Spears, the Smurfs and Sex and the City with academic concepts like loss aversion and the scarcity principle?
Robert Cialdini will be delivering a keynote address at Affiliate Summit West 2010, taking place January 17-19, 2010 in Las Vegas.