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Yard Signs and the KISS Principle

July 6, 2009 by Shawn Collins

[audio:http://geekcast.fm/podpress_trac/web/1976/0/brandmouthing-16.mp3]

This week on the Brandmouthing podcast, I talk about a double branding faux pas of a contractor in my neighborhood.

Not only do they plant these ugly signs in yards when they’re doing work at a house (and leave them behind when they’re done), but they are marketing their business with a lousy sign that says nothing but information overload.

I am sick of these tacky lawn signs

If you are not sure whether your marketing message is clear, Keep It Simple, Stupid!

And get permission for your marketing, because you’re tarnishing your brand when you add your blight to my neighborhood and don’t have the courtesy to ask.

Show Notes

  • KISS principle

Check out http://brandmouthing.com/ for a collection of all future episodes of Brandmouthing, as well as images, videos, etc. that I mention on the podcast. Subscribe to the Brandmouthing RSS feed.

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