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Will the Bad Economy Result in a Deluge of New Affiliates?

October 25, 2008 by Shawn Collins

Online ad prices have been declining throughout 2008 and small sites are among the most affected by the faltering economy, according to MarketingVOX.

The AdIndex, a quarterly measure of online ad network pricing, shows that publishers of all sizes are feeling the pinch of a nationwide economic slowdown.

Small sites continue to command better pricing for eCPMs – now at $0.61 on average for Q3 – but these price levels have declined quarter-to-quarter. eCPMs for large sites held steady in Q3, but at a lower pricing base of $0.18.

As Yogi Berra once said, “It’s deja vu all over again”. Just like in the recession 2000, I expect we’ll see a surge in new affiliates with the CPM rates shrinking.

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