Q: Why would anyone go to an affiliate site when they can just go to the actual company site directly?
A: I’d say the answer there is relatively simple… it’s all about the affiliate site adding value to the equation.
There are plenty of affiliate sites that don’t add any value, and it’s a shame any of them ever get indexed in the search engines.
But affiliates should endeavor to provide quality content or some other reason for people to go to their site, and then the affiliate should be pre-selling the product or service they are promoting.
Affiliate sites should be solving a problem, whether it be directly or indirectly.
Otherwise, there is no real reason for some affiliate sites to exist, and the customers would be better served going straight to the company sites.