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Who's Your Daddy, Pepperjam?

May 8, 2007 by Shawn Collins

Affiliate management and search agency, Pepperjam, posted a video to YouTube on April 30 with the objective of getting a one-year supply of an energy drink for their employees.

The video, What would you do for a one-year supply of Energy Drink?, has one of the Pepperjam staff taking part in a stunt that is even a little too wild for the guys from Jackass.

It has managed to bring in over 120,000 views since April 30, and was featured on the homepage of YouTube.

And the video accomplished it’s goal: they heard from the president of Who’s Your Daddy, and they’ve agreed to provide Pepperjam with the one year supply of Who’s Your Daddy Energy Drink.

How’s that for performance marketing?

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