Jay Weintraub, Director of Market Strategy for Revenue.net, wrote an interesting piece for Digital Moses on some data that came out of Affiliate Summit 2006:
In her opening keynote address at Affiliate Summit, Anne Holland of Marketing Sherpa, said that affiliate marketing bounties and commissions will reach $6.5 billion in 2006, or roughly 40% of projected 2006 online advertising expenditures. As she writes on Marketing Sherpa yesterday, “This (number) includes retail, personal finance, gaming and gambling, travel, telecom, ‘Net marketing’ education offers, subscription sites, and other lead generation, but it does not include contextual ad networks such as Google AdSense.” Assuming 30% margins for the advertisers, which collectively seems a bit low, her prediction indicates that affiliate marketing will generate more than $9 billion dollars in revenue, more than half of the projected Internet advertising revenues for 2006.
Continued at dmconfidential.com.