So, I was anxious to read What Americans Really Want…Really, and I think it’s also a great book for marketers.
The subtitle of the book is The Truth About Our Hopes, Dreams, and Fears, and as the title spells out, the book explains what Americans want. Pretty basic concept and an important thing to know for those in the business of marketing and selling things.
All of the chapters won’t be pertinent to everybody, but some that should have widespread application are “What Americans Really Want in Their Daily Lives,” The Five Things That Matter Most,” and “The 2020 Generation.”
If you’re not familiar with Frank Luntz, he’s a business and political consultant, as well as a pollster, and essentially, his thing is to explain the present and predict the future.
Anyhow in marketing or trying to reach customers in any sector would benefit from this book.