Last year, there was much drama in affiliate marketing world as Primary Ads filed suit against Direct Response Technologies.
But on February 21, 2006, both parties settled the lawsuit on terms they have chosen to keep confidential.
The lawsuit came out of a suddenly contentious relationship between Primary Ads and Direct Response Technologies after Primary Ads was acquired CGI Holding Corporation, d/b/a Think Partnership Inc., a company who also counted KowaBunga! Technologies as a subsidiary.
KowaBunga! is a competitor to Direct Response Technologies.
On the same day that the settlement was announced, PrimaryAds also announced that they were transitioning to KowaBunga’s MyCPANet network platform.
Here’s to a little slice of Kumbaya in affiliate marketing.