Drew Eric Whitman, author of the bestselling book, CA$HVERTISING, delivered the keynote address at Affiliate Summit West 2011 on Monday, January 10, 2011.
More about Drew Eric Whitman:
Most people determine their career path in high school or college, but Drew Eric Whitman—a.k.a. “Dr. Direct!”—couldn’t wait to get started. He began creating advertising at age 11 by writing and designing direct-response catalogs of jokes, gags and novelties. Complete with product illustrations, order forms, and postage charts, he distributed them to his 5th grade classmates by the armful and collected cash orders in equal abundance. Although his teachers did not encourage Drew’s entrepreneurial spirit (Perhaps because of the live whoopee cushion demonstration he performed on the teacher without her knowledge… yes, really.), it marked the beginning of an exciting career in the wacky and wonderful world of creative writing and advertising.
Many years later, after extensive experience in face-to-face selling of everything from printing to clothing… jewelry to real estate, a degree in advertising from Philadelphia’s Temple University started the ball rolling. Today, Drew is a dynamic, humorous and philosophical independent advertising writer, trainer and consultant with over 26 years of in-the-trenches professional advertising experience.
Drew worked for the direct-response division of the largest ad-agency in Philadelphia… was Senior Direct Response Copywriter for one of the largest direct-to-the-consumer insurance companies in the world… and Associate Copy Chief for catalog giant, Day-Timers. Drew created powerfully effective advertising for companies ranging from small retail shops to giant, multi-million dollar corporations. His work has been used by many of the most successful companies and organizations in the United States including: American Automobile Association, Advertising Specialty Institute, American Legion, Amoco, Office Max, Faber-Castell, Texaco, Staples, TV Guide, and many others.
He’s the author of the best-seller, “CA$HVERTISING: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone”… and producer of the nationally acclaimed “CA$HVERTISING Clinic” 3-hour advertising crash-course.
When he’s not writing, Drew is thinking about what he should be writing, or trying to find the best enchiladas and salsa in Southern California with his wife Lindsay and flat-coated retriever, Joey… the sweetest four-pawed beast on planet earth.