Mobile now accounts for the majority of email opens with a 51% share, according to data from litmus. Have you checked your email newsletter on your phone?
I just checked mine and it’s difficult to read on a phone.
When I went to look for a solution, my first stop was my email solution provider, AWeber, and I was delighted to see that they have lots of drag-and-drop email templates for broadcasts and follow up messages that are mobile responsive.
The mobile responsive templates from AWeber automatically resize themselves to fit the screen your subscribers open them on.
Your readers won’t have to scroll across their phone screens to read your message if your email is wider than their screen, which is so annoying.
Using these templates makes your email easier to read on a small phone screen, and therefore more likely to be read.
AWeber has over 600 mobile responsive templates, so there is no reason you should be serving up a bad experience. Soon, I won’t be forcing my old template on people.