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UnMarketing by Scott Stratten

October 25, 2010 by Shawn Collins

I just read UnMarketing by Scott Stratten, and it’s really an entertaining book. You may know Scott as @unmarketing on Twitter, and if so, you know he’s a funny guy. If you don’t know him, you’re in for a treat with this book.

UnMarketingThere are 56 chapters of bite-size, fun to read advice on having a conversation with your audience and engaging them.

UnMarketing is one of those books where you can jump around without getting confused – the chapters don’t really rely on a chronological read.

Lots of examples and case studies, and Scott brings the funny, which is a nice departure from the typical business book.

I’d recommend UnMarketing for any business looking for ideas and inspiration to connect more and better with their customers.

Video: UnMarketing by Scott Stratten

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