This was a conference session titled Understanding the Real Value of Affiliate Efforts from Affiliate Summit East 2012, which took place August 12-14, 2012 in New York City at the Hilton New York.
- Paul Schroader, President, PS Web Solutions, Inc.
- Todd Crawford, Co-Founder, Impact Radius
- Scott Kalbach, CEO, AvantLink.com
- Chris Kramer, Founding Partner, NetX
An affiliate impact discussion with a focus on attribution, advanced tracking options and budget allocation. Topics: introducers, influencers and closers, assisted conversions, de-duplication, etc.
Experience level: Advanced
Target audience: Merchants/Advertisers
Understanding the Real Value of Affiliate Efforts video
Understanding the Real Value of Affiliate Efforts slides
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.