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Uncovering Advanced Paid Search Strategies

July 16, 2012 by Shawn Collins

This was a conference session titled Uncovering Advanced Paid Search Strategies from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.

Speaker:

  • Allen Hammock, Director, LookSmart

Session description: Allen will provide a checklist of qualities advertisers should look for in search partners to bring PPC campaigns to the next level, including traffic quality, targeting and tracking, and service.

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Search Advertising

Slides: http://www.slideshare.net/affsum/7a-uncovering-advanced-paid-search-strategies

More details on Affiliate Summit at http://www.affiliatesummit.com/

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Uncovering Advanced Paid Search Strategies

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

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Filed Under: Affiliate Managers, Affiliate Summit

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