This was a conference session titled Uncovering Advanced Paid Search Strategies from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.
Speaker:
- Gill Brown, VP, Advertising Networks, LookSmart
Session description: Gill will provide a checklist of qualities advertisers should look for to bring PPC campaigns to the next level, including traffic quality, targeting and tracking capabilities, and customer service.
Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Search Advertising
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Video: Uncovering Advanced Paid Search Strategies video
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.