This was a conference session titled Uncovering Advanced Paid Search Strategies from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.
- Gill Brown, VP, Advertising Networks, LookSmart
Session description: Gill will provide a checklist of qualities advertisers should look for to bring PPC campaigns to the next level, including traffic quality, targeting and tracking capabilities, and customer service.
Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Search Advertising
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Video: Uncovering Advanced Paid Search Strategies video
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