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UK Affiliate Marketing Briefing

November 8, 2006 by Shawn Collins

E-consultancy has published their latest Affiliate Marketing Briefing, which includes a write-up of a roundtable discussion they hosted in October 2006.

The Affiliate Marketing Briefing document covers the following areas:

  • Market valuation
  • Market trends
  • Key points of roundtable discussion
  • Latest statistics
  • Useful resources

Attendees included Internet marketing experts from the following organizations: Argos, Alliance and Leicester, Aviva, BCA, Commission Junction, Dell, eConversions, Incubeta, Mylistforsanta.com, Ticketmaster and TradeDoubler.

Key discussion points from the affiliate marketing roundtable were brand bidding, landing pages, merchant-affiliate collaboration and communication, the need for integrated campaigns, and hybrid deals (i.e. publishers who want to combine CPA pricing with CPC or CPM).

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