E-consultancy has published their latest Affiliate Marketing Briefing, which includes a write-up of a roundtable discussion they hosted in October 2006.
The Affiliate Marketing Briefing document covers the following areas:
- Market valuation
- Market trends
- Key points of roundtable discussion
- Latest statistics
- Useful resources
Attendees included Internet marketing experts from the following organizations: Argos, Alliance and Leicester, Aviva, BCA, Commission Junction, Dell, eConversions, Incubeta, Mylistforsanta.com, Ticketmaster and TradeDoubler.
Key discussion points from the affiliate marketing roundtable were brand bidding, landing pages, merchant-affiliate collaboration and communication, the need for integrated campaigns, and hybrid deals (i.e. publishers who want to combine CPA pricing with CPC or CPM).