According to a press release from the Internet Media Review, Bookreporter.com is the Best Online Book Marketer.
Bookreporter.com is an Amazon affiliate, and the site won the IMR Business Strategy Award 2004 for using best strategies and practices to make money selling other people’s books online.
Among the key metrics studied by IMR were: having a link to book reviews in a dominant marketing quadrant, quality and functionality of browse, quality and functionality of search, books reviews in persistent navigation, helpfulness of reviews and credibility of reviewer.
ScientificAmerican.com came in a close second to bookreporter.com for successful compliance of these key metrics.